Welcome to our resources page dedicated to marketing technology. Here you can find the latest news, trends, and best practices for marketing technology. We provide comprehensive guides, reviews, and tutorials to help you understand the latest marketing technology and how to use it to your advantage. Our resources page is the perfect place to start your journey to becoming a marketing technology expert.
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CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.
CONTENT TYPE: Article | TOPIC: Martech
A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this no-cost webinar to discover the digital strategies that will help you reach and convert more shoppers than ever. Sponsored by Adtaxi.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
SESSION 4 of 4: Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.
SESSION 3 of 4: Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.
SESSION 2 of 4: Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.
SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
A company's go-to-market strategy can make or break its bottom line. In this webinar, discover practical ways to drive a more impactful approach using brand and customer insights. Learn how to improve marketing ROI, motivate Sales, and help your business thrive. Sponsored by Momentive.
CONTENT TYPE: Infographic | TOPIC: Martech
This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.
Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.
CONTENT TYPE: Podcast | TOPIC: Martech
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.
Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.
Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management
In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.
CONTENT TYPE: Article | TOPIC: SEO
Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.
Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.
CONTENT TYPE: Article | TOPIC: Marketing Content
The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.
CONTENT TYPE: Chart | TOPIC: Websites
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.
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