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Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through rates, measurements and metrics inform your decisions, enabling you to create more effective, targeted marketing campaigns.
MarketingProfs’ comprehensive library of marketing measurement and metrics resources can help you harness the power of analytics and guide you in creating a data driven marketing strategy. Our articles, webinars, infographics, charts, courses and more will assist you in quantifying the impact of your marketing, allowing you to maximize results. Best of all, these free resources are just a mouse click away. Get started now.
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CONTENT TYPE: Chart | TOPIC: Marketing Content
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.
Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.
CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics
The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Nana said it best: "Make do and mend." In this webinar, we'll teach you how to make the most of what you have—using a humble budget to drive revenue numbers worth bragging about. Learn how to keep ROI high even when your resources are low. Nana would be proud. Sponsored by Drift.
Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.
Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.
CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics
Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.
Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from Northwoods, learn how to effectively do both and take your PPC and SEO strategy to a whole new level. Sponsored by Northwoods.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more.
CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing
Discover the five things the event experts at Cvent always do to optimize their time at industry events and ensure a positive ROI from the tradeshows they attend. Join us to learn how you can use those same strategies to get results at your next in-person event or tradeshow. Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Branding
During times of economic uncertainty, it's natural to focus on budgets and bottom lines. In this free webinar, learn about the one thing you should be focused on even more—your brand. Plus, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability... but also thrive in them. Sponsored by BlueOcean.
CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics
B2B marketers are moving away from third-party data and embracing first-party customer data. But what processes do you need in place to make the switch—and effectively drive marketing? Sponsored by Bounteous and Acquia.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.
CONTENT TYPE: Article | TOPIC: Marketing Management
A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.
The ability to roll with industry changes and to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.
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