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  • From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

  • AEO for the CMO: An Actionable Maturity Model

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue. Sponsored by SurveyMonkey.

  • The Key to Scaling B2B Personalization With GenAI: Data Standards

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

  • Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.

  • Optimizing With Emotion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Amp up the emotion, decrease the friction, and put psychology to work on your website! Discover how to emotionally connect with visitors and make it easy for them to convert. You'll see a measurable difference in your conversion rates, leads, and sales. And you'll run the A/B tests to prove it.

  • Finding Leaks With a Web Audit

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • Mapping Customer Insights

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Get Talia Wolf's step-by-step process to analyze market research and find meaningful insights your team can use on your website! You'll also discover the emotions that often prevent visitors from converting and ways to reduce emotional objections on your website.

  • Your Repeatable CRO Framework

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Every good CRO program must start at the foundations. Discover why your current website isn't getting you the results you need, which common web page copy and design mistakes are costing you conversions, and a CRO framework and a step-by-step research process you can use to repeatedly improve your conversion rates.

  • Why 'Mad Men' Ideas Still Work—and When They Fall Short

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

  • The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.

  • The New Playbook for Measurement: Lessons From Mobile, Where It All Started

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

  • Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

  • The Top Indicators of Marketing Vitality [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.

  • Ask an Expert: Group Edition With Janet Driscoll Miller

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    You've got GA4 and SEO questions... and you're not the only one asking the same thing. Catch the recording for this super-sized Ask an Expert session featuring digital marketing expert Janet Driscoll Miller for answers.

  • Why It's Crucial to Have Good B2B Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

  • The Future of Personalized Marketing Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.

  • Quality Matters: The Real Impact of Data Accuracy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.

  • CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.