Marketing Measurements & Analytics Resources to Reach Your Business Goals

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

CONTENT TYPE: Article | TOPIC: SEO

It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.

CONTENT TYPE: Article | TOPIC: Marketing Management

Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article.

CONTENT TYPE: Article | TOPIC: Branding

When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

CONTENT TYPE: Article | TOPIC: Email Marketing

Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.

CONTENT TYPE: Article | TOPIC: Martech

Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

CONTENT TYPE: Article | TOPIC: Event Marketing

You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.