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  • Scaling Insights: Turning Your Team Into AI-Empowered Data Analysts

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.

  • Accelerate Analysis: Using AI to Surface Patterns, Trends, and Growth Opportunities

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Make AI your powerful analytical partner! Zontee Hou shows how AI can reinforce your strategic thinking and add real business value. Learn how to use AI to accelerate data analysis, reveal impossible-to-spot patterns, and help find overlooked marketing opportunities.

  • Clean Data, Clear Decisions: Fixing Data Hygiene and Closing the Gaps

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    You can't make data-driven decisions if your data is messy, incomplete, or stuck in silos. Join Zontee Hou to learn how to tackle the unglamorous but essential task of fixing the data issues that undermine insights, identify critical data gaps, and create a roadmap to better data hygiene.

  • From Guesswork to Growth: Build a Data-Driven Marketing Framework That Drives Impact

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Most B2B marketing teams claim to be data-driven, but still struggle with unclear priorities, misaligned metrics, and dashboards that don't inform real decisions. Zontee Hou shows you how to build a strong data-driven foundation that makes data strategically relevant and drives business goals.

  • Quick to Mind, Easy to Find: A Smarter B2B Advertising Strategy for 2026

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more.

  • How Data and Creativity Are Reuniting to Transform Digital Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more.

  • 6 Steps to Kill 80% of Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more.

  • From Cost Center to Growth Engine: A Modern Blueprint for Annual Marketing Planning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more.

  • How AI-Driven Creative Is Redefining B2B Advertising Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.

  • When the Data Doesn't Add Up: A CMO's Guide to Auditing Measurement Tools

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more.

  • What Are the Attributes of Great Digital Ad Creative?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

  • SMB Landing Page Optimization Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.

  • The Top Frustrations B2B Buyers Have With Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

  • How Digital Twins Are Transforming B2B Marketing Product Launches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.

  • How to Make Content Experimentation an Always-On, Low-Lift Part of Your Workflow

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how to streamline content production, scale experiments, automate optimization, and make your reporting actionable by building testing into your entire content creation workflow. Read more.

  • Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.

  • Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.

  • The Top Challenges SMB Marketers Face With A/B-Testing

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.

  • Why the Outcomes Era Is a Win for the Top of the Funnel: Connecting Brand-Building to Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more.

  • Combining Prompting Into Automations

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Let AI simplify your work, speed up your workflows, and take actions on your behalf through automations. Christopher S. Penn shows you how to combine advanced prompts for effective, mostly-hands-off marketing. Free up your time for more meaningful strategic and creative work with AI automation.