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  • Account-Based Marketing: The Art of the Start

    Featured

    CONTENT TYPE: Featured | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. Sponsored by Dun & Bradstreet.

  • Measurement & Analytics Virtual Conference

    Virtual Conference

    CONTENT TYPE: Virtual Conference | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    One online event, three valuable lessons. Learn the latest tips and tricks for tracking your progress against the goals you set; analyzing your data; making adjustments to keep your campaigns on course; and applying what you learn to optimize future campaigns.

  • How Data Can Lead You Astray: Six Costly Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management

    We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down.

  • How to Measure the ROI of Your B2B Content Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.

  • From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad Reporting

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.

  • Measuring Sponsorship ROI: Marketers' Favorite Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).

  • The Biggest Barriers to Successful Marketing Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.

  • Creating Weekly SEO Reports Doesn't Have to Suck

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.

  • The Top Five KPIs Online Marketers Should Be Tracking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success.

  • Attribution 101: Three Ways to Measure Marketing Attribution, and the Pros and Cons of Each

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.