Metrics & Measurement Resources

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

Everyone in your company is working hard to understand how customers think. But what if all that effort and all the investments in customer platforms, your understanding of your customer is only marginally better. Detailed customer insight can be hard to come by. Here's the likeliest cause of that problem.

CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Analyze

Social media long ago became the place where people voice their opinions on everything, including your brand and products. Also about company leaders, like your CEO or CMO. Which is why social media monitoring exists. But Google Alerts isn't nearly enough. Instead, here are 10 tools that work well.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.

CONTENT TYPE: Guide/Report | TOPIC: Metrics & Measurement | ELEMENT: Analyze

In today's digital world, it often seems harder than it should be to figure out which marketing activities are actually driving profit and which aren't. Are you using marketing mix models and vendors in the right way? Sponsored by Nielsen.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management

If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to get up to speed.

CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Analyze

Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.