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  • One online event, three valuable lessons. Learn the latest tips and tricks for tracking your progress against the goals you set; analyzing your data; making adjustments to keep your campaigns on course; and applying what you learn to optimize future campaigns.

  • We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down.

  • This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.

  • You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.

  • Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).

  • Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.

  • Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.

  • With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success.

  • How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.