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  • How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

  • Five Social Media KPIs to Watch Closely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.

  • The Data-Driven CMO: From Brand Builder to Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

  • AI Can Do Hard Things for You (Like Forecasting Future Success)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

  • Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.

  • Telling a Story With Data: Four Essential KPIs to Share With Boards

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

  • Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

  • Advanced Reporting and Automation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Explore advanced GA4 reporting with automation, Data Studio, and AI. You'll connect GA4 data with Data Studio (Google Looker Studio), set up automated report delivery, and leverage Google's AI for deeper analysis and predictions.

  • 12 Key Metrics to Track in Google Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers.

  • Finding Key Data and Generating Reports

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Make smarter marketing decisions based on impactful GA4 reports and key data. Get comfortable with GA4's dashboard, understand user engagement and conversion, build custom reports, and use data storytelling to present insights effectively.

  • Connecting GA4 With Marketing Platforms

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns.

  • The Advantages of Being a B2B 'Data Hero' Organization

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.

  • Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

  • Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.

  • Confirming GA4 Settings and Metrics

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct.

  • The Value of Every Single Customer: How to Calculate Customer Lifetime Value

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.

  • Eight Alternatives to Google Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic.

  • Three Data-Led Content Marketing Predictions for 2024

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

  • Your First-Party Data Journey: Key Milestones for Maximizing Value

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.