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  • How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.

  • B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks.

  • These four steps will help you make sure your goals are measurable and, most important, revenue-driving.

  • Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.

  • The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.

  • ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.

  • Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience.

  • Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research.

  • Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.

  • Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.