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  • 10 Video Metrics That Will Help You Establish ROI

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.

  • The Small Business Guide to Facebook Insights [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Analyze

    Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.

  • Measuring Marketing ROI on Google AdWords

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.

  • The State of Sales Content ROI [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.

  • How to Measure Your Content Marketing Efforts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Analyze

    How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.

  • Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.

  • Improve Your Multichannel Marketing Attribution With Machine-Learning

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly.

  • The Small Business Guide to Google Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites | ELEMENT: Analyze

    Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of the most helpful features of the tool.

  • Eight Steps to Tie Sales Figures Back to Your Experiential Marketing Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Analyze

    Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI.

  • Four Dangerous Traps Online Marketers Must Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.