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  • The Marketing Channel You've Been Missing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation | ELEMENT: Communicate

    Demand generation is too often a game of testing and tweaking for a measly 5-10% increase in response and conversion rates. But hold up—do you know what channel routinely gets a 98% open rate and a 50%+ engagement rate? That's right, it's the humble SMS text message. Sponsored by Hustle.

  • Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create

    Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.

  • Seven Ways to Catapult Conversion for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Plan

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.

  • The Do's and Don’ts of SMS Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Communicate

    With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.

  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

  • The Time and Cost of Mobile Application Development [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan

    The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.

  • How to Use Mobile Marketing for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan

    Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.

  • The Correlation Between Mobile Page Speed and Search Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Create

    There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.

  • Mobile App Development Trends in 2018 and Beyond [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: None

    As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in the years to come.

  • Three Tips for Better Real-Time Mobile Marketing in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Mobile | ELEMENT: Plan

    Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.