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  • Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.

  • To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.

  • What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.

  • Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.

  • Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation.

  • Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.

  • Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek.

  • SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends.

  • B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.

  • How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.