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  • With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.

  • Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.

  • In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?

  • How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?

  • How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?

  • Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

  • With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.

  • Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

  • SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.

  • Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.