Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Plan
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Communicate
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends.
CONTENT TYPE: Sponsored Article | TOPIC: Social Media | ELEMENT: Communicate
When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?
You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin?
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Communicate
Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business?
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.
CONTENT TYPE: Chart | TOPIC: Public Relations | ELEMENT: Strategy
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences.
We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines' ongoing struggles?
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.
Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Management
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
CONTENT TYPE: Webinar | TOPIC: Customer Loyalty | ELEMENT: Management
In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Communicate
In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions.
CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Communicate
Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
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