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CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $400 through June 14.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Management
Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.
CONTENT TYPE: Sponsored Article | TOPIC: Social Media | ELEMENT: Plan
As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future?
Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.
CONTENT TYPE: Infographic | TOPIC: Public Relations | ELEMENT: Create
Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.
CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Create
In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR.
CONTENT TYPE: Chart | TOPIC: Public Relations | ELEMENT: Plan
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Analyze
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
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