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  • Have a topic for a post or other content? That's a great start, but to reach your target audience on search engines, you have to know how to rank for that topic—which requires a lot of organization and research. Here are some tips for how to create content that ranks.

  • Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.

  • Move your B2B marketing from meh to amazing with explosive, beyond-the-basics content and search tactics. This presentation by Andy Crestodina was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies.

  • If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition.

  • Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.

  • Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.

  • B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.

  • Need to bulk up? Building links takes time. But in this lesson you'll learn some quick ways to build more links (the good kind!), helping you to increase your domain authority.

  • Want to know what exactly Google is looking for? In this lesson, you'll learn what Google values in a webpage and the key things you can do to ensure your webpage is Google quality.

  • There is always room for improvement. (Not you, you're perfect—your site.) In this lesson, you'll learn two ways you can optimize your site for search (and save time).

  • Knowing what people are searching for is not as difficult as it once was! In this lesson, you'll learn the various research tools you can use to find the topics and keywords you should be weaving into your content marketing.

  • The foundation of SEO: How search engine algorithms work and the anatomy of a search results page. You'll also get a breakdown of acronyms so you don't have to keep googling SERP, SEM, or CTR.

  • Your overall content strategy can have a major impact on your SEO. In this lesson, you'll learn how successful content strategists develop an overall content plan—from mission statement to topic research—that positively impacts SEO... and how you can too.

  • Creating new links is one way to increase domain authority, another is attracting links. In this lesson, you'll learn how content and influencers combined can help drive authority.

  • KPIs are only effective if you plan to measure... so let's measure! In this lesson, you'll learn the different KPIs you can set, and what tools you can use to gather the data needed to measure success.

  • Simply listening to your audience can uncover a gold mine of keywords. In this lesson, you'll learn how to tap into the minds of your audience (and collect the data they provide), whether it's in meetings, via email, or from phone conversations.

  • Organic or paid? Or to put it another way: content marketing or advertising? In this lesson, you'll learn the difference between the two and how you can use the power of search to drive customers to you (and save a buck or two).

  • There are two super important factors (essential, really!) when it comes to ranking. In this lesson, you'll learn what those two factors are, and their key components that will help your rankings go up.

  • Why do we search (this isn't a trick question)? In this lesson we'll look at three reasons people search so you can understand their intent—and direct them to where they want to go.