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  • Eight SEO Strategies to Consider for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • The Most Important Search Ranking Factors According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: Search

    SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal.

  • Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.

  • SEO Expert Survey: Traffic, Budget, and Time Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Search

    Search engine optimization (SEO) professionals say most of their clients had an increase in traffic to their websites in the last year, according to recent research from Search Engine Journal.

  • These Five Tactics Will Help You Outrank Your Competitors on Google

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.

  • Five Quick Video SEO Tips to Help More People Find Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips.

  • The Target CPA Hype Is Real: A Checklist for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.

  • The Art of Being Found: SEO for (Non-Techie) Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Search

    Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. Join our live Watch Parties through August 20.

  • Optimizing Your Site: How to Write for Google and the Reader

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Search

    Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • What Is Search Intent? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?

  • One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.

  • Four Ways to Make Your Backlink Management More Dynamic

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Search

    Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic.

  • Be Feared and Loved: Ranking Content the Michael Scott Way

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Search

    Are you frustrated by how your brand's content is (or isn't) performing? If so, it's probably time to refresh your strategy. Getting your content consistently ranked starts with better on-page optimization and quality link-building. Sponsored by Page One Power.

  • Goodbye Universal Analytics, Hello Google Analytics 4

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Differences abound between Google's Universal Analytics and the recently announced Google Analytics 4. How can marketers make the best use of the new version to inform their decisions? Find out here.

  • Five SEO Tactics to Optimize Your Internal-Link Profile

    Article

    CONTENT TYPE: Article | TOPIC: Search

    We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use.

  • 25 Must-Know Search Stats for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    Did you know that 70% of search queries contain four words or more? Or that 48% of people are now using voice assistants for general Web searches? Those are just two of the search engine-related stats covered in a recent infographic.

  • How Mobile and Desktop Search Result Pages Differ [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?

  • How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

  • Nine Tips for Creating SEO-Friendly Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Search

    As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments.