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  • If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.

  • How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.

  • This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.

  • From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • This infographic from DiGGrowth explores how to create more effective and engaging email campaigns.

  • This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.

  • It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.

  • This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment.

  • B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope.

  • By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on.

  • Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.

  • The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

  • When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

  • You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.

  • How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.

  • Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list.

  • Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata.

  • Overview of the Master Class

    Master Class Lesson

    Do you need email marketing? Yes: It's the cheapest, most direct way to stay in contact with your audience. Start here to discover how you will benefit from great email marketing.

  • Mindset of an Email Marketer

    Master Class Lesson

    Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing.

  • Anatomy of an Email: Overview

    Master Class Lesson

    Email marketing isn't just about quick sales, nor is it constant content. It's important to understand the basic components so you know what to test—bringing you to higher response rates.