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CONTENT TYPE: Article | TOPIC: Social Media Marketing
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
CONTENT TYPE: Video | TOPIC: Advertising & Promotions
In a recent episode, the insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types.
Which professional sports teams globally are the most successful on social media platforms? To find out, researchers looked at the follower counts and engagement rates (ERs) for major organizations on Instagram, Facebook, and TikTok.
CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence
Sometimes, it can feel like a real slog to make a decent video. But new AI tools are here to assist! Discover the AI tools that help you create social media videos, corporate promos, and more. From concept to completion, create and edit high-quality videos faster than ever with AI.
This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden.
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo.
CONTENT TYPE: Article | TOPIC: Public Relations
These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.
This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.
This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.
CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing
Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
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