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CONTENT TYPE: Article | TOPIC: Marketing Strategy
It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them.
Facebook may not be as in the zeitgeist these days compared with platforms such as TikTok, but it's still a vital channel. This infographic recaps how stunning the scale of the social network is and why it matters for marketers.
CONTENT TYPE: Webinar | TOPIC: Social Media Marketing
A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.
To help marketers and business owners succeed, Angie Gensler created this infographic outlining the basic rules to follow when developing social media content and a social media strategy.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.
Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.
CONTENT TYPE: Podcast | TOPIC: Social Media Marketing
Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.
This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.
TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology.
Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page.
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.
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