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  • AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

  • Optimize Lead Generation With AI

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Systematize your lead gen and nurturing workflows to identify where (and how) AI can benefit you the most. Pam Didner shares the AI-backed optimization strategies that reduce your workload, save you time, and improve your content—and how to program these tasks for repeated success.

  • Google's AI Overview: Impact on SEO, Marketing, and Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

  • Your AI Needs a Human Copyeditor

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

  • How AI Adoption in Sales Enablement Is Changing RevOps

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

  • The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Effectively targeting your B2B market requires a deep understanding of your audience, so your marketing resonates with their needs. Jason Hunt uncovers the steps to using AI to gather market insights, create impactful content strategies, and build lead magnets that drive results.

  • AI Can't Write Thought Leadership (But It Can Do Something Else)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.

  • AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Brand awareness brings in your prospects. But if you want AI's help at the top of your funnel, you'll need more than a simple AI prompt. Andy Crestodina reveals the detailed AI prompts and frameworks you can use to widen your funnel, improve your message-to-market match, and increase conversions.

  • Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.

  • Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.

  • Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Customers increasingly favor self-education before contacting sales—giving you a remarkable opportunity to connect with your audience and contribute to revenue. Ardath Albee shows you how to create customer personas with AI and target your customers with personalized marketing strategies.

  • AI Use Across the Customer Journey Means Aligning Across Teams

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

  • Accelerating AI's Impact Across the Entire Buyer & Customer Journey

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    You're aware of AI's potential to revolutionize your demand gen programs. But how do you actually apply AI to achieve impact at scale? Matt Heinz shares real-world use cases and best practices to integrate AI across your marketing organization to enhance your customer's journey.

  • How to Strategize for the Rise of Text-to-Video AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.

  • AI Growth Statistics: The Transformative Impact of Artificial Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.

  • Can AI Save You From Marketing Inferno?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

  • Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    AI personalization can improve your demand gen results—but you have to be careful where you focus your efforts. Kenda Macdonald takes a deep dive into what you should be personalizing in your demand gen, what you can safely ignore, and how to use AI for more effective personalization.

  • The Incredible Growth of AI-Related Terms in Media Reports

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.

  • The Benefits of Using AI in the Sales Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.