Discover the latest advancements in Artificial Intelligence and how you can use them to your advantage. Our resources page offers a comprehensive information on AI, from the basics to the most advanced topics. Learn how to use AI to automate tasks, increase efficiency, and make smarter decisions. Get the latest tips, tactics, research, and best practices in AI and start leveraging the power of AI today.
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CONTENT TYPE: Friday Forum | TOPIC: Advertising & Promotions
What's next for B2B? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Vidyard.
CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence
Advanced AI. First-party data. Retail media. And Taylor Swift's marketing secret! Discover how to tap into today's biggest marketing trends. You'll grow your business and position yourself as a future-focused marketer. Free session from the AI for Digital Marketers series, sponsored by Salesforce.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
The world as we know it changed dramatically in 2023—generative AI's breakout year. So, what have we learned in the past year from the AI whiplash rollercoaster ride? Trends, takeaways, advice... it's all here.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
CONTENT TYPE: Infographic | TOPIC: Martech
Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist.
In this episode, guest David Greenberg, CMO of Conversica, delves into how AI can be integrated into everyday work processes. If you're a fan of fascinating statistics and you're eager to learn how to enhance your marketing, check it out.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
Today's AI tools can personalize your marketing materials at scale, engaging your customers like never before. Discover how to use AI to create a personalized, seamless buying experience that wows your audience and fills your pipeline. Sponsored by Drift.
How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.
Marketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.
CONTENT TYPE: Article | TOPIC: Career Development
AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.
CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing
If you've hosted lead-generation webinars, you know how challenging it can be to attract the right audience to register—and to show up! But when you partner with new AI tools, you can easily create targeted titles and captivating content that attract qualified leads. Discover how in this free webinar. Sponsored by Cvent.
Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute.
Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Drowning in a sea of AI-created marketing content? If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.
CONTENT TYPE: Article | TOPIC: Marketing Content
Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.
Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver?
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