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  • Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Your written word has the power to connect, inspire, and transform—and it's especially profitable in marketing! Join Ann Handley's fireside chat with author Geraldine DeRuiter to explore the joys and challenges of writing, the importance of storytelling, and how to build meaningful connections with readers.

  • This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.

  • The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

  • Anne Popolizio walks you through her agency's repeatable process for A/B testing social media content and ads. Identify exactly what drives your customers' behavior so you can optimize your content and maximize your social media ROI.

  • Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.

  • Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.

  • Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

  • Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!

  • Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.

  • Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?

  • AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

  • Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

  • It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.

  • Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

  • Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

  • In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.