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CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.
CONTENT TYPE: Chart | TOPIC: Career Development
What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.
CONTENT TYPE: Infographic | TOPIC: Career Development
Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Martech
Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere.
This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO.
Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey.
B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data and reusing passwords.
This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.
B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research from Aptitude 8 and Ascend2.
CONTENT TYPE: Chart | TOPIC: Marketing Management
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.
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