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CONTENT TYPE: Infographic | TOPIC: Career Management
Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments.
CONTENT TYPE: Chart | TOPIC: Management
As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to be given more support in navigating work-life balance and more flexibility with where they work from, according to recent research from Glint.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond digital channels, encourage marketers to take risks, and have distinctive brands, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications asked some of the marketers who had shared their opinions at the start of the year to revisit their earlier predictions.
CONTENT TYPE: Infographic | TOPIC: Content
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen.
B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance and subject-matter expertise, according to recent research from TopRank Marketing.
CONTENT TYPE: Infographic | TOPIC: Email
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.
CONTENT TYPE: Infographic | TOPIC: Websites
Most marketers know that having a speedy website matters. But just how important is site load time?
The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council.
Many CMOs at large companies are facing budget cuts because of the COVID-19 pandemic, but most expect the economic climate to return to business as usual in the next 18-24 months, according to recent research from Gartner.
CONTENT TYPE: Infographic | TOPIC: Social Media
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking.
CONTENT TYPE: Infographic | TOPIC: Account-Based Marketing
The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close coordination between Marketing and Sales.
CONTENT TYPE: Chart | TOPIC: Branding
Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ.
CONTENT TYPE: Infographic | TOPIC: Management
Ninjas like to hide out in Needham MA, geniuses bring their smarts to New York City, and jedis use the Force in Washington DC, according to recent research.
B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, according to recent research from ON24 and NetLine.
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO.
B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research from PROS.
CONTENT TYPE: Infographic | TOPIC: Writing
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?
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