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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova.
CONTENT TYPE: Infographic | TOPIC: Social Media
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.
Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.
CONTENT TYPE: Chart | TOPIC: Branding
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata.
CONTENT TYPE: Chart | TOPIC: Career Management
Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.
CONTENT TYPE: Infographic | TOPIC: Branding
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences.
Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.
CONTENT TYPE: Chart | TOPIC: Email
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021.
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic.
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2.
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.
CONTENT TYPE: Infographic | TOPIC: Search
This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.
CONTENT TYPE: Chart | TOPIC: Management
The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Kenda Macdonald, the Demand Generation Consulting Practice Lead at MarketingProfs, took the stage at the Forrester B2B Summit in Austin in early May 2022 to deliver an information-packed presentation on how marketers can dramatically increase the efficacy of their lead gen efforts.
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll.
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