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CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2.
CONTENT TYPE: Chart | TOPIC: Career Management
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.
CONTENT TYPE: Infographic | TOPIC: Search
This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.
CONTENT TYPE: Chart | TOPIC: Management
The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Kenda Macdonald, the Demand Generation Consulting Practice Lead at MarketingProfs, took the stage at the Forrester B2B Summit in Austin in early May 2022 to deliver an information-packed presentation on how marketers can dramatically increase the efficacy of their lead gen efforts.
CONTENT TYPE: Chart | TOPIC: Branding
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and Sara Blakely of Spanks.
CONTENT TYPE: Chart | TOPIC: Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.
How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.
CONTENT TYPE: Infographic | TOPIC: Social Media
Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions.
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
CONTENT TYPE: Chart | TOPIC: Content
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.
CONTENT TYPE: Infographic | TOPIC: Email
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.
Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research.
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.
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