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CONTENT TYPE: Infographic | TOPIC: Social Media
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.
CONTENT TYPE: Chart | TOPIC: Websites
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.
CONTENT TYPE: Chart | TOPIC: Email
Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.
CONTENT TYPE: Infographic | TOPIC: Email
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.
CONTENT TYPE: Chart | TOPIC: Branding
Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.
This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.
CONTENT TYPE: Chart | TOPIC: Mobile
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.
Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.
This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research from RSW/US.
Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
CONTENT TYPE: Infographic | TOPIC: Search
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Content
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit.
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