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CONTENT TYPE: Infographic | TOPIC: Demand Generation
Kenda Macdonald, the Demand Generation Consulting Practice Lead at MarketingProfs, took the stage at the Forrester B2B Summit in Austin in early May 2022 to deliver an information-packed presentation on how marketers can dramatically increase the efficacy of their lead gen efforts.
CONTENT TYPE: Chart | TOPIC: Branding
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and Sara Blakely of Spanks.
CONTENT TYPE: Chart | TOPIC: Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.
CONTENT TYPE: Infographic | TOPIC: Social Media
Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions.
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
CONTENT TYPE: Chart | TOPIC: Content
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.
CONTENT TYPE: Infographic | TOPIC: Email
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research.
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.
This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.
CONTENT TYPE: Chart | TOPIC: Search
Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.
This infographic provides common specs for social media video ads that marketers can use across channels.
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.
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