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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.
CONTENT TYPE: Infographic | TOPIC: Branding
AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the 2023 Breakthrough Brands report from Interbrand and Vox Media.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.
CONTENT TYPE: Chart | TOPIC: Email Marketing
Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.
This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value.
Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.
Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2.
CONTENT TYPE: Chart | TOPIC: Career Development
Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of using humor in marketing.
This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment.
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.
How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.
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