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CONTENT TYPE: Chart | TOPIC: Career Management
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot.
CONTENT TYPE: Infographic | TOPIC: Social Media
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year.
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
This infographic provides an overview of 12 technology trends and explores why each matters.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Email
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins.
CONTENT TYPE: Infographic | TOPIC: Management
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth.
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research from Chief Outsiders.
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.
CONTENT TYPE: Chart | TOPIC: Branding
People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research from Ipsos.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of a periodic table.
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.
People who have been working from home because of the pandemic say teleworking has made it easier to balance their work and personal lives but has made them feel less connected to their coworkers, according to recent research.
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