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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.
CONTENT TYPE: Chart | TOPIC: Branding
People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research from Ipsos.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of a periodic table.
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.
CONTENT TYPE: Chart | TOPIC: Career Management
People who have been working from home because of the pandemic say teleworking has made it easier to balance their work and personal lives but has made them feel less connected to their coworkers, according to recent research.
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.
CONTENT TYPE: Infographic | TOPIC: Social Media
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them.
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.
CONTENT TYPE: Chart | TOPIC: Events
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.
CONTENT TYPE: Chart | TOPIC: Content
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic covers six ways to make your commute more productive, from visualizing the day ahead to listening to driving meditations.
TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.
CONTENT TYPE: Chart | TOPIC: Social Media
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.
To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.
This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.
CONTENT TYPE: Chart | TOPIC: Management
Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent research from Dooly.
Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US.
This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.
Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using?
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