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CONTENT TYPE: Chart | TOPIC: Management
Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.
CONTENT TYPE: Infographic | TOPIC: Email
Email remains a powerful and valuable means of business communication for sales, customer support, and account management teams—for businesses and marketers, in general. This infographic highlights email stats and email responsiveness best-practices.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio.
CONTENT TYPE: Infographic | TOPIC: Branding
Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic inequality, climate change, and environmental concerns. Being ethical and socially responsible is simply good business.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty
Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service.
CONTENT TYPE: Infographic | TOPIC: Content
Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.
Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and the Interactive Advertising Bureau (IAB).
CONTENT TYPE: Infographic | TOPIC: Social Media
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.
CONTENT TYPE: Chart | TOPIC: Content
Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs.
CONTENT TYPE: Infographic | TOPIC: Management
How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to and stay in mentally and emotionally healthy place? And should that really be a business concern?
Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources officers, according to recent research from Korn Ferry.
CONTENT TYPE: Chart | TOPIC: Social Media
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.
CONTENT TYPE: Infographic | TOPIC: Websites
When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need.
CONTENT TYPE: Chart | TOPIC: Email
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost.
You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. Nearly two-thirds of employees have at one time or another left a job or plan to leave because of their manager or boss.
The overall email open rate last year across 19 industries was 17%, according to Campaign Monitor. Check out the average open, clickthrough, unsub, and bounce rates for each industry.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, according to recent research from the ABM Leadership Alliance and ITSMA.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that all-important first impression. These stats and facts will help you craft your own retargeting strategy.
Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen.
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in.
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