Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington DC.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Communicate
Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Create
Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value and to improve their team's productivity, according to recent research from RAIN Group.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Create
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from Signs.com.
A well-rounded Google My Business profile online has quickly become a deciding factor of a small business's success in its community. This thorough guide explains how to set up your profile so you can reap the rewards.
High-spending customers tend to be more engaged with retail brands' email campaigns, according to recent research from Bluecore.
Most marketers say their teams are somewhat proactive about planning projects, and they somewhat agree that their team members have strong organizational skills, according to recent research from CoSchedule.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Communicate
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: Create
Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Communicate
Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research from PROS.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot.
Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers?
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