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  • Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.

  • Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.

  • People who work from home are more likely to be satisfied with their jobs compared with office-only workers, but they are also more likely to feel more disconnected from their coworkers, according to recent research from Porch.

  • Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.

  • How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries.

  • When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire program--for success.

  • Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender?

  • From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help your brand.

  • The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics.

  • From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching.

  • B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad.

  • Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process.

  • Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.

  • Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks.

  • Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.

  • Cross-functional teams help a business run more effectively, but it's easy for cross-function to become disfunction. Here are traps to avoid and tips to follow to help your teams work well together.

  • What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?

  • Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.

  • Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.