Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Strategy
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate
Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Communicate
How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Plan
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions.
Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Communicate
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
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