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CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Create
It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Communicate
Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate
Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Strategy
Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.
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