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  • Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.

  • In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you.

  • How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google?

  • Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too.

  • B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group.

  • Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.

  • Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.

  • Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings.

  • Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.

  • Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results.