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CONTENT TYPE: Podcast | TOPIC: Branding

Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content.

CONTENT TYPE: Podcast | TOPIC: Branding

"Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the latter.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Behavioral economics expert and author Melina Palmer shares insights from her new book, What Your Customer Wants and Can't Tell You, and explains how you can use science to improve your marketing results.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

CONTENT TYPE: Podcast | TOPIC: Career Development

MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic).

CONTENT TYPE: Podcast | TOPIC: Branding

Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company's European marketing organization into the digital era.

CONTENT TYPE: Podcast | TOPIC: Marketing Management

Peter McClelland of Threat Sketch, a strategic cyber-risk management company, explains the risks of having your team work from home and shares tips for keeping your marketing organization secure.

CONTENT TYPE: Podcast | TOPIC: SEO

Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search.

CONTENT TYPE: Podcast | TOPIC: Public Relations

Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Best-selling author and Wharton professor Jonah Berger discusses his book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them).

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'

CONTENT TYPE: Podcast | TOPIC: None

StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.

CONTENT TYPE: Podcast | TOPIC: Demand Generation

Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships through personalization.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.

CONTENT TYPE: Podcast | TOPIC: Career Development

Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.

CONTENT TYPE: Podcast | TOPIC: Branding

Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), "Fanocracy: Turning Fans Into Customers and Customers Into Fans."

CONTENT TYPE: Podcast | TOPIC: Marketing Management

Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.