Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B (you'd be surprised), and what they think is going to disrupt the B2B space. Collective smarts from the premiere conference on B2B marketing!
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Communicate
Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Plan
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.
Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Stonewall Kitchen CEO John Stiker shares the story of how two entrepreneurs grew their homemade jam and jelly business into an international success through content marketing, social media, and brand engagement.
How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Plan
Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization.
Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.
CONTENT TYPE: Podcast | TOPIC: Email | ELEMENT: Communicate
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder.
Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education.
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Plan
TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Create
Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more.
Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Plan
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.
CONTENT TYPE: Podcast | TOPIC: Websites | ELEMENT: Management
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
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