Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Plan
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Communicate
Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.
CONTENT TYPE: Podcast | TOPIC: Websites | ELEMENT: Management
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Plan
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Strategy
"Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."
CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.
CONTENT TYPE: Podcast | TOPIC: Events | ELEMENT: Plan
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.
CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Analyze
Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.
CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Management
Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive.
Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Management
Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts.
SmartBear CMO and MarketingProfs University instructor Bryan Semple shares insights on marketing measurement and the B2B customer journey.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Communicate
Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions | ELEMENT: Analyze
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Communicate
Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.
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