Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More Leads." She offers these tips for getting folks to share your content online.
Display Twitter buttons. Among the 10,000 largest websites, those featuring Twitter share buttons are, on average, mentioned in 27 tweets that contain a link back to the site, whereas those not featuring tweet buttons are mentioned, on average, in only four tweets that contain a link back to the site, Handley says, citing a BrightEdge study.
Ask yourself, "Would I share this?" "People spread stuff that inspires them to care," Handley points out. Content that makes you laugh, think, or just feel something is what gets shared online. People pass along content that says something about who they are and what they care about.
Take a stand. Don't be a wallflower, afraid to stand out. Don't wait for someone to ask you to dance. Just put yourself out there. Be passionate about what you're doing. Stand for something. "Let your readers know where you are coming from, or how you feel about a topic. In other words, give them something to react to."
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