Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011.
Among the 10,000 largest websites, those that feature Twitter share buttons were, on average, mentioned in 27 tweets that contained a link back to the site, whereas those not featuring tweet buttons were mentioned on average in four tweets that contained a link back to the site.
Below, additional findings from the September issue of the BrightEdge SocialShare Analysis.
Sharing Buttons on Homepages of Top Websites
Some 53.6% of the largest 10,000 websites now display social sharing links or buttons with one or more of the four major social networks (Facebook, Twitter, Google+, and LinkedIn) on their homepages. That level is up from 52.8% one month earlier.
Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.
Growth Across Most Networks
Facebook and Twitter dominate the social real estate on the home pages of top sites: 50.3% of the largest 10,000 sites on the Web have Facebook links or plugins, up from 49.5% one month earlier, while 42.5% have Twitter links, up from 42.4%.
Some 8.1% of websites already have Google+ share buttons, while only 4% display LinkedIn share buttons.
About the data: The BrightEdge Research SocialShare analysis is based on data from the company's social share search engine, which crawls some 10,000 websites and 4 million tweets monthly. The September report is based on August-2011 data.
You may like these other MarketingProfs articles related to Social Media:
- Instagram in an Instant: Understanding the Social Network [Infographic]
- How to Make the Most of Influencer Marketing During COVID-19
- The Anatomy of a Popular YouTube Thumbnail Image
- How to Find and Hire Social Media Influencers [Infographic]
- Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.