AI for B2B Marketers
Take AI from theory to real-world use in your marketing. In these 30 sessions, a variety of experts demonstrate practical applications of AI. You'll generate on-brand copy, search-optimized content, customer insights, images, and more. Each session is packed with best practices and examples. Stop talking about AI... and start putting it to work!
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Marketing Writing Bootcamp: AI
Good-enough copy feeling like a threat? Pair your marketing writing skills and instincts with AI's co-writing assistance... and make yourself irreplaceable! Hear six experts share how they use AI as a helpful and insightful assistant, so the real marketing writer (you!) can do the real marketing writing.
AI Prompting and Automation
Let AI help you grow your brand! Christopher S. Penn and Andy Crestodina co-host this How-To Series covering surprising and useful ways AI can assist B2B marketers. Go in-depth with effective prompting, create a marketing plan, fix gaps in your funnels, build automations, and more.
AI for Demand Gen Marketers
Using personalized content strategies and predictive analytics, AI has the power to transform your funnels into powerful SQL-generating systems. Hear from demand generation experts about real-world tactics using AI to bring more people into your funnels and boost your conversion rates.
AI for Digital Marketers
It's time to take AI beyond content creation. A team of friendly robots is here to help you plan and build entire campaigns: ads, emails, social posts, search-optimized landing pages, and more. Our experts reveal the best tools for marketers and how to get the most out of them.
AI for Content Creators
If you're a content creator, AI could be saving you a whole lot of time—starting today! Discover how easy it is to craft prompts and develop customer personas using AI. Hear how to produce copy in your brand's voice. Get a human-first approach to SEO. And learn to write like the robots can't.
