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Marketing Video: SEO Basics and Quick Tips

by Shannon Matthews  |  
March 21, 2017

For many businesses and marketers, writing and publishing content on their own website—and guest articles and posts on others—is at the top of their priority lists.

A major goal of producing great content is getting on the first page of Google search results. Unfortunately, with millions of search queries per minute, it's not that easy. And Google is constantly changing its algorithms, which means you have to work harder to get noticed by the right people at the right time.

Fortunately, search engine optimization (SEO) can help.

Here are a few stats to keep in mind when considering the importance of SEO:

  • 93% of online experiences begin with a search engine. (Search Engine Journal)
  • B2B researchers do 12 searches, on average, prior to engaging on a specific brand's site. (Google)
  • The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking)
  • 70-80% of users ignore the paid ads on a SERP, focusing on the organic results. (User Centric)

Moreover, you can reap the benefits of your SEO efforts long after your content has been published.

Search engines never forget; so, if you properly optimize your content, search engines will keep attracting new audiences long after you've stopped heavily promoting it. That can go a long way toward benefiting your business in the long term, by continually attracting new prospects and increasing brand awareness.

This video from Salesfusion's Marketing Minutes video series provides a few SEO quick tips to get you started:

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Shannon Matthews is marketing communications manager at Salesfusion, a leading marketing automation provider to small and medium-sized businesses.

LinkedIn: Shannon Matthews

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  • by Lex Tue Mar 21, 2017 via web

    Hi Shannon, thank you for sharing this. SEO rookies will find your tips quite useful. I would also like to add that they need to be aware of some common mistakes both beginners and experienced marketers make. For example, as important as keywords are, keyword stuffing is a no-no, and unfortunately, people tend to overlook that. Needless to say, content needs to be unique and relevant, not just something you copied from another blogger. Oh, and meta descriptions and titles are extremely important and you shouldn't skip them. Of course, there's a bunch of these SEO mistakes, you can find the most common ones here: ;

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