So... you are running an email campaign, and you've planned your schedule. That's great! You've developed a campaign plan and you've segmented your list. Even better! But now it's time to craft the actual emails.
You send emails every day, you've been practicing for this since you got your first AOL account, it should be a piece of cake, right? Well, crafting marketing emails doesn't have to be hard, but like planning and scheduling your campaigns, it also requires strategy.
For every dollar spent on email marketing, an average of $44 dollar return on investment is realized, according to Campaign Monitor. And since half of email users admit to checking email every time they're bored, it's also imperative that your email eliminates their boredom.
Many factors affect email performance. This month's Marketing Minute video by Salesfusion focuses on the importance of three specific design decisions you need to make for each message to have the best results.
The three basic decisions you should be putting thought into first are...
- HTML vs. text (there's a best time for both)
- Reply-to address
Before you jump into sending your next email campaign, spend a little time choosing the right format and improve your email's chances of success.
Continue reading "Marketing Video: Basic Email-Design Decisions That Matter" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Email Marketing:
- How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices
- Budgeting for 2022: Marketers' Email Spend Plans
- Five Great Sales Follow-Up Email Subject Lines [Infographic]
- Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
- How Marketers Are Approaching Email Dark Mode [Infographic]