If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked.
Here is a list of 100 more that you should avoid using as well.
Top 100 words/phrases NOT to use in your subject lines:
all words that relate to sex or pornography
all words that related to cures or medication
anything that looks like you are YELLING
as seen on Oprah
as seen on TV
be your own boss
contains word "ad"
double your anything
double your income
earn extra cash
g a p p y t e x t
get out of debt
information you requested
lower your mortgage rate
lowest insurance rates
multi level marketing
numerical digits at the end
search engine listings
starting with a dollar amount
stop or stops
work from home
You're a winner!
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- How to Effectively Use CTAs in B2B Cold Emailing
- Email Subject Line Benchmarks for Common Tactics and Words
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