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How to Create a Sales Enablement Process That CONVERTS

September 28, 2022 — 12:00 PM ET

"It's not Sales' job to nurture..." Join demand gen expert and bestselling author Kenda Macdonald as she unpacks this controversial statement. Nurturing doesn't stop once a lead becomes an MQL. Learn Marketing's role in nurturing beyond MQLs and making sales processes more effective.

Content Creation and Curation: The Missing Link Between Sales and Marketing

September 29, 2022 — 2:00 PM ET

Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.

Email Marketing Friday Forum

November 11, 2022 — 11:30 AM ET

The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails. Sponsored by Vidyard.

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Marketing Planning Friday Forum

December 9, 2022 — 11:30 AM ET

As you think about your holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share their strategies for navigating your best B2B year yet—it's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.

Content Creation and Curation: The Missing Link Between Sales and Marketing

September 29, 2022 — 2:00 PM ET

Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.

Lead Scoring Best-Practices That Lead to Better Alignment and More Sales

September 22, 2022 — 2:00 PM ET

Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.