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B2B Marketing Events

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The SEO Content Strategy

July 24, 2024 — 12:00 PM ET

SEO is one of the best ways to attract prospects and generate demand. So make sure you have a solid strategy for ongoing content optimization! Discover how different content formats impact your results, the effects of influencers and PR on your rankings, and how to keep your content relevant.

SEO in the AI Era: Content Discovery and Google's SGE

July 31, 2024 — 12:00 PM ET

AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.

Marketing Fundamentals

August 7, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 7, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

July 16, 2024 — 10:00 AM ET

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.