Sure, a few emails that don't perform optimally may not kill your marketing. But if there's a major snag—or an opportunity to drive more conversions—that you're not aware of, it can cost you big. Here are simple tips to optimize every email and maximize ROI.
To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect's needs. To do so effectively, take these six steps.
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards.
Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent.
Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.
Wouldn't you love to have a better customer (and competitor) insights strategy that you could turn into creative, targeted, and effective campaigns? With the right research and processes, you can. Sponsored by Melissa Direct.
Wouldn't you love it if your demand gen programs worked more effectively? And if you were able to get (and stay!) ahead of the competition? We'll show you what you need to succeed. Sponsored by LeanData.
Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do in order to really succeed? Sponsored by Cvent.
Do you ever feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate this medium, and what strategies should you be using? Join us for the scoop on making video work harder for your brand. Sponsored by Vidyard.
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!