Don’t miss Ann Handley & Pam Didner at the Opening Keynote to Marketing Writing Bootcamp: AI Edition on October 8
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Authentic Storytelling With AI: Balancing Efficiency and Creativity

October 8, 2025 — 12:00 PM ET

B2B storytelling is a powerful way to connect with customers, simplify complexity, and build trust. In this opening keynote, Pam Didner reveals how to balance AI's capabilities with your human touch to keep your storytelling efficient, authentic, and true to your brand voice in every campaign.

Marketing Writing Bootcamp: AI Edition

October 8, 2025 — 12:00 PM ET

Join MarketingProfs for Marketing Writing Bootcamp: AI Edition, a new PRO Expert Series taking place on Wednesdays, October 8 – November 12. Over six live sessions (plus on-demand access to recordings) with six leading AI voices who know and understand writing, storytelling, and creativity, you'll dive into how to train AI tools to deliver the results you want, integrate AI into your existing writing workflows, write for AI visibility, and more.

Marketing Writing Bootcamp: AI Edition (Free Keynote)

October 8, 2025 — 12:00 PM ET

AI has changed the way marketers create content. But stories are a nuanced, human experience—and as fast as AI may be, its stories can't build an authentic connection with your audience. Discover how to balance AI's efficiency with your uniquely human creativity to craft effective B2B stories in this free session with Pam Didner. Hosted by Ann Handley and sponsored by Grammarly.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Email Marketing Friday Forum

October 10, 2025 — 11:30 AM ET

What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics to boost your email marketing performance. Sponsored by ZeroBounce.

SMBs' Biggest Frustrations With Marketing Right Now

October 1, 2025 — 10:00 AM ET

SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.