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The Most Effective Marketing Tactics for Driving App InstallsMarketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.
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Strategies for B2B Executives: How to Boost Content Marketing ROI and ImpactThough marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.
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Brand Guidelines: It's High Time to Revamp How We Create and Use ThemAre your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.
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![Image for How to Create Engaging Instagram Carousel Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/200804-infographic-sm.jpg)
How to Create Engaging Instagram Carousel Posts [Infographic]Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.
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The State of Public Relations: COVID-19's Impact on the IndustryMost public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.
Upcoming Marketing Events
Doubleheader Event: Strategies for the New Normal
From marketing strategy to events to positioning and processes and much more, all of marketing is in flux. We're experiencing fundamental shifts and real disruption that will shape our careers and the future of marketing itself. But by relying on agility and empathy we can learn to not only adapt but also thrive—and help our companies do the same. Sponsored by Adobe - Marketo Engage.
Marketing Strategy Friday Forum
The ability to scale your marketing strategies—and measure their impact—is critical if you're going to achieve ROI and prove your team's worth. But getting started, or knowing how to fix what's broken, is the hardest part. Sponsored by Obility.
Demand Gen: Leverage the Combo of Search and Social
Most marketers understand the power of search marketing and the possibilities for leveraging social media. But only the best marketers are harnessing the powerhouse combo of search plus social. We'll take you behind the scenes to see how it can be done. Sponsored by Workfront.
Benchmarking Your Webinars for a Post-COVID World
At a time when everything is digital, webinars have stood apart in their ability to deliver the engaging audience experiences that audiences love. And, in a WFH world, the rules for delivering successful webinars have changed. Sponsored by ON24.
Analytics on the Edge: Lessons in Transforming Data's Impact
Join Avinash Kaushik, digital marketing evangelist for Google, for a keynote (including Q&A) that will open up your imagination and teach you to think—and use—your data differently.
