Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement.
This article should begin with a brief glossary...
Push marketing is a traditional marketing approach. A brand aims to promote to large groups via media channels—i.e., advertising. In the digital age, this form of marketing has gotten a bad rep—and, often, achieved diminishing results.
Pull marketing is the sweetheart of new media. It's supposed to "pull" customers to the brand through search, social, and other non-intrusive methods. Ideally, the customer wants to consume the marketing content the brand publishes.
Content marketing, simply put, is the publishing of relevant content that attracts and retains customers.
Social selling is the process of developing relationships, via social media, as part of the sales process.
Sales enablement is marketers' supporting salespeople with the content, training, and analytics Sales needs to build relationships and win business.
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