Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ

by Barry Feldman  |  
March 8, 2017
  |  3,033 views

You're driving. You need to know what speed you're traveling at, how many miles you've traveled, how much gas remains in the tank, and what temperature your engine is running at.

Now imagine how much it'd slow you down to go to four separate places to get that information. You'd have to stop and restart your journey each time you check one of those numbers.

Sounds ridiculous, right? That's why your car's equipped with a dashboard, and why automakers keep updating dashboards to make them into more powerful tools that deliver more information at a glance.

This now concludes our metaphor.

Now, let's get to the point: Marketers need dashboards, too, else they burn time in pursuit of the numbers they need. And that's no way to optimize your mileage (well hello again, metaphor).


Seriously, though, serious digital marketers are masters of measurement:

  1. The good ones simplify decision-making processes by examining marketing metrics.
  2. The better ones simplify the examination process by establishing a manageable set of key performance indicators (KPIs) to review regularly.
  3. The best ones simplify their KPI review process by consolidating their analytics sources in one place.

I call this phenomenon "KPIQ."

Seeing as how I've been doing digital marketing since it got its start, I feel qualified to make up my own terms now and then. So I ask you to indulge me as I present...


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

Comments

  • by Chris Osborn Wed Mar 8, 2017 via web

    Love this article! Good to know the critical importance of sorting out THE metrics applicable to your vision of marketing success is top of mind among marketing colleagues!

  • by Amie Perrott Thu Mar 9, 2017 via web

    Great article to get the ball rolling in creating a marketing dashboard. It's easy to get caught up in our vanity metrics without taking a step back and focusing on the bigger picture. Thanks!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!