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Four Pros and Cons of Outsourcing Your Marketing

by Roy Rasmussen  |  
March 23, 2017

For most small business owners, marketing is a necessary evil they'd prefer to avoid. In fact, a TD Bank survey found that after bookkeeping, marketing is most small business owners' least favorite task.


On the one hand, marketing can be time-consuming, and small business owners already have enough to do between running daily operations, handling finances and sales, and developing products and services.

On the other hand, some may want to maintain control of their marketing efforts, and may even find it can be rewarding when it pays off.

For entrepreneurs and others stuck between those opposing sentiments, the decision regarding whether to outsource can be a tough call.

Here are some of the pros and cons to weigh when you're considering outsourcing your marketing.

Pros: Four Reasons to Outsource Your Marketing Efforts

1. Time

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Roy Rasmussen is co-author of Publishing for Publicity. He writes for OnDeck to help small businesses get more customers and make more sales.

LinkedIn: Roy Rasmussen

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  • by Don Montgomery Thu Mar 23, 2017 via web

    Thanks for writing this. There hasn't been enough published on the topic of marketing outsourcing yet. You've presented a good, balanced look at it. [Disclaimer: I am with an agency that does fully outsourced content marketing.]

    I would add a fifth benefit: Scale. An agency can immediately and effectively double, triple, quadruple output of content creation, creatives, and comms upon request (and payment!). Very few internal marketing organizations have enough resources to satisfy even their minimum content needs, never mind enough to do double or triple. For example, a company who publishes and promotes one new white paper per month most likely will find it literally impossible to add one more per month. Yet our clients who outsource that to us can call us up and increase from one to two (or four or eight) white papers per month simply by doing a change order. For us to add 8, 10, 25 more white papers or ebooks in a month is not a problem.

    And the reverse is also true: Hiring and firing employees is expensive and time consuming. If you want to cut your agency expenditure by 50%, you just request it. If you can dial it back up later, you can do so.

    Don Montgomery
    WinGreen Marketing Systems

  • by Bob Zeitlinger Mon Mar 27, 2017 via web

    There's another reason small businesses -- and businesses of any size -- don't outsource their marketing efforts: They think they're handling marketing themselves because of the "word of mouth" leads generated. In a sense, they are outsourcing marketing, but to people who they don't pay, and who aren't really responsible for the business' sales!

    I just authored an article for Chief Executive on this topic.

    Bob Zeitlinger

  • by chipo Tue Apr 11, 2017 via mobile

    Very useful,infomation

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