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For most small business owners, marketing is a necessary evil they'd prefer to avoid. In fact, a TD Bank survey found that after bookkeeping, marketing is most small business owners' least favorite task.


On the one hand, marketing can be time-consuming, and small business owners already have enough to do between running daily operations, handling finances and sales, and developing products and services.

On the other hand, some may want to maintain control of their marketing efforts, and may even find it can be rewarding when it pays off.

For entrepreneurs and others stuck between those opposing sentiments, the decision regarding whether to outsource can be a tough call.

Here are some of the pros and cons to weigh when you're considering outsourcing your marketing.

Pros: Four Reasons to Outsource Your Marketing Efforts

1. Time

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Roy Rasmussen is co-author of Publishing for Publicity. He writes for OnDeck to help small businesses get more customers and make more sales.

LinkedIn: Roy Rasmussen