Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Four Ways to Use Mobile in Your B2B Marketing Strategy

by Wilson Raj  |  
July 19, 2017
  |  2,856 views

Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs and identify further sources of information, potential vendors, and service providers.

In fact, B2B mobile usage is intensifying throughout the entire buying cycle. According to a Google and Millward Brown Digital study of 3,000 B2B decision-makers about their research and purchase habits:

  • 42% of researchers use a mobile device during their purchasing process.
  • Search activity for those using a smartphone has intensified.
  • B2B researchers aren't just using mobile devices when they are out of the office; 49% of those who use their mobile devices for research—comparing prices, reading about products, comparing feature sets—do so while at work.

Companies can respond to these opportunities by infusing "mobile experiences" that span marketing, customer service, e-commerce, and IT functions so that the customer experience is fluid, yet consistent.

Here are four ways B2B companies can use mobile along the customer journey.

1. Build immediacy in customer engagement with SMS texts


SMS offers B2B marketers unparalleled reach, a simple method of engagement, and the ability to deliver information with a sense of immediacy.

Although SMS is powerful in its own right, it is also a highly effective complement to other digital marketing tactics. Employing SMS is the easiest initial method for customers and prospects to connect to your brand, and as a way to opt in to your use of their mobile phone number.

Offer a service where your business clients can sign up for text-based ordering reminders. For instance, if a company orders your product or service every quarter, send a "time to reorder?" message a few days before the normal ordering date. If you make your customers' jobs easier and less stressful, they'll consider your company for future purchasing decisions.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Wilson Raj is global customer intelligence director at SAS. He is responsible for collaborating with industry leaders, customers, and alliances, and sales, marketing, and product teams, to establish and evangelize SAS's customer intelligence solutions.

LinkedIn: Wilson Raj

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Monica Carol Mon Jul 31, 2017 via web

    Hey! Thank you for an informative article, Wilson! It is hardly possible to imagine somebody going out without a mobile. It is a necessity these days and mobile technology is influencing every aspect of our lives. I recently started working in an advertising company.... Our team has noticed that more and more DSP clients opt for mobile ad formats either mobile web or in-app ads. So, I totally agree with your statement!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!