Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Four Effective Ways to Market to Millennials

by Pamela Webber  |  
August 11, 2017
  |  4,581 views

Ah, the elusive and lucrative Millennial market. Such a tempting conquest, yet so frustrating to conquer.

Connecting with this demographic is not easy. As the first digitally native generation, Millennials have been raised on technology and live and die by social media and their smartphones. As for engaging with brands, they generally have a sharper eye and higher expectations than generations before them.

To help you win over this tough crowd, we surveyed Millennials about their marketing preferences, and we have four major insights to share.

1. Brands must deliver authenticity

Millennials expect authenticity. Wait, I take that back. They demand it. And we marketers need to deliver it. Millennials have little patience for marketing that feels phony: A few examples that Millennial respondents provided as the worst offenders include ads for perfume, pharmaceuticals, weight loss, and yogurt.


The list goes on to include ads that use conspicuous commercial actors and call them real users, and ads that rely on cheesy jingle-like music and images of fabricated happy families around the dinner table.

Also consider that Millennials care deeply about social responsibility—more so than any other demographic, according to a 2014 survey by the Nielsen Global Survey Group. If you are perceived as trying to capitalize on important social issues inauthentically, Millennials will notice—and they'll raise an eyebrow. So before you launch into a social campaign, make sure that there's serious commitment to the cause.

How does authenticity apply more specifically to the B2B marketer? It means ditching those canned sales emails. If Millennials could swipe left on your sales email, they would. Instead, read up on social selling, a more Millennial-friendly way to engage your sales prospect because you take the time to get to know them and engage with them before you go for the sale.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Pamela Webber is CMO of online graphic design marketplace 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing customer lifetime value.

LinkedIn: Pam Webber

Twitter: @pamwebber_sf

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!