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17 Tools Your Marketing Cannot Do Without in 2017

by Guy Sheetrit  |  
September 28, 2017

In the past decade, Marketing has gained access to a host of SaaS tools that optimize, simplify, and generally improve marketing efforts. Some, like Google's suite of tools, or Facebook's advertising options, have been around for a few years now—an eternity in Internet time—and you're probably already using them. Others are much newer, often with abstract names that don't necessarily reveal how powerful they really are.

What marketing tools should your company be using right now?

Here are 17 for 2017: some new, some tried and true, all totally useful.

1. IFTTT. An acronym for "if this then that," IFTTT is a free protocol that allows users to write "recipes" for automation across 300+ services, apps, and devices. For example, you could set up a recipe that notifies you by text every time a follower writes on your Facebook wall, or one that saves every photo you post on Instagram to a folder in Dropbox.

2. Zapier. Need extensive automation across many different platforms and services? Zapier may be the answer to your prayers. Using this innovative tool, you can build "Zaps" that integrate more than 750 Web and mobile apps. Best of all, a limited plan costs you nothing.

3. Adobe Spark. In content creation, the name Adobe looms large, and its Spark software continues the tradition of excellence. Whether you need a graphic for a social media feed, a digital story, or a quick animated video, Spark provides the tools to get it done—beautifully.

4. Snappa. Hiring a professional designer can be cost-prohibitive for small businesses, but Snappa makes it easy for just about anyone to create slick graphics. Hundreds of customizable templates get you the look you're after, you can use your own fonts and logos, and sharing is a snap. Plus, if you need five or fewer graphics per month, you can get them for free.

5. Biteable. Videos are a crucial component of digital marketing, but having one produced can be costly. Fortunately, services like Biteable make it easy to create customized videos. It's free to check it out, and you can even download your creation, but to remove the watermark you'll have to put down about $100. Costly, maybe, but it's nothing when compared with having a video produced expressly for you.

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Guy Sheetrit is the founder and CEO of digital marketing agency Over The Top SEO. He has broad expertise in SEO, social media, digital marketing, B2B, B2C brand development, and online lead generation.

LinkedIn: Guy Sheetrit

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  • by Cindy Beckles Thu Sep 28, 2017 via web

    Great article! It has so much new and rich content. Thank you!

  • by Jeff Riddall Thu Sep 28, 2017 via web

    Good list Guy. Another tool to consider adding to your list (with admitted bias) is kontextURLs (kurls) from gShift. kontextURLs enable the tracking and reporting on all of your content engagement through to conversion across multiple channels in real time. Create customizable dashboards to segment views of engagement and quickly answer two of the most pressing questions in marketing while a campaign is running - What's working and what's not working?

  • by Raoul Gruenberg Thu Sep 28, 2017 via web

    Are you aware of Pay Junction for payment processing? If not, you should be! Pay Junction is a far superior payment processing solution over Stripe! Why? Real time reporting. Remote digital signature capture. Fully vertical API, payment gateway, shopping cart, payment processing, an end-to-end solution with it's bank partner for next day funding. No contracts or leasing. All of this at less expensive rates compared Stripe, PayPal, and other providers. Please contact me at to learn more about Pay Junction.

  • by Mike Hall Sat Sep 30, 2017 via web

    This is a very informative article, I particularly liked Slicktext and Sprout Social. I bookmarked the article so I can look into some of the other tools as well! Thanks!

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