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Nine Ways to Invite More Engagement With Your Content

by Kristian Jønsson  |  
October 3, 2017

We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results.

Those are goals worth seeking, but there's one problem: Focusing on the ends can make you neglect the means.

The simple truth is, you cannot achieve any of those results unless your content manages to engage your target audience.

Engagement is the first milestone on the road to more sales, backlinks, or shares. Nothing beats the satisfaction of getting a flurry of comments on your post.

Source: Giphy

Besides, more than 83 million posts are produced every month on WordPress alone. That's more than 230 posts in a minute. Your content must tick many boxes to stand out from the crowd.

This article will discuss nine ways to make your content more engaging.

1. Don't Tick Them Off Even Before They Read a Word

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Kristian Jønsson is a passionate growth marketer at customizable lead-form provider Sleeknote, which helps online stores interact with their visitors to increase sales and get more customers.

LinkedIn: Kristian Jønsson

Twitter: @hrjoensson176

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  • by Peter Altschuler Tue Oct 3, 2017 via web

    Yes, you have to grab a reader's attention right away. Just not with click-bait-like headlines such as "The Little Known Personalization Strategy that's Taking the Web By Storm" or questions that can be answered with "no."

    If there's an actual benefit, state it: "The Little Known Personalization Strategy that's Boosting Response rates by 32 to 56%," for instance. As for the question "Are you sending out newsletters," it's a) unnecessary and b) a bit insulting: anyone who responds to a headline about newsletters is almost sure to be sending them. For readers who are thinking about sending newsletters, the question stops their progress. Maybe, if they're not sending newsletters, the information isn't for them.

    Now about video.... It only works if it makes something easier to understand, does it in less time than reading, and makes the subject of the video more compelling. Got a car to sell? No one needs to see a Fiat 500 in motion, but movement's essential to see an Insane Mode Tesla beat a Lamborghini Murcielago in a standing quarter mile.

    Visual aids? Great. Just not cluttered, ugly ones. The example in the article comes straight from the Department of Redundancy Dept. Either use color coding or logos. Both are pointless. Ask any art director.

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